• 3D- "Cloudy with a chance of meatballs" was advertised TV, saying that you can see it in 3D.
• CGI- "Toy Story" was the first fully CGI film to be released, and that was what most of the advertising was based around.
• High definition- People go to the ffort of seeing older films in newer technological formats, so that they see it looking better.
• Internet- Social networking, YouTube etc- "Micheal Jacksons This is It", was advertised as a rollovert on YouTube homepage for about a week.
• Video games- for the "Avatar" film, a game has come out on Playstation and Xbox.
• Email/ MSN- Orange wednesdays emails, lets you know about film releases and promotions.
• Interactive websites- Has trailers and various other things embedded onto the films website. E.g. "The 13th Day".
• Downloads- "The 13th Day", can download trailer for IPod, or various other
download options like wallpapers.
• Online shopping-
• Texts- lovefilms.com texts you abiut new films when they come out if your a member.
• Billboards-
• Digital distribution- see Downloads section.
• VHS -> DVD -> Blu-ray- Improving quality of Disney films by putting them onto a new format so that people will watch them again, and therefore buy them again in the new format.
• Podcasts/ blogs- Directors commentary for various films can be brought off ITunes website or store.
- Uses keywords on social profiles to send appropriate adverts.
- Promotional emails
- Links to Facebook pages
- Virtual tours on interactive websites. Then email the links
- Downloads trailers and films
- “Recommended for you” on shopping sites/ YouTube
- Orange Wednesdays texts
- Promotions on YouTube, film companies have own accounts on websites to advertise
- Able to write what we think on various sites e.g. Facebook
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