Distribution

Logistics of Film
- Definition- logistics is the supplier of the cinemas, everything from getting from production into cinemas.
- Applys to DVD's, film reels etc.
- Film onto print, 35mm. Each cost £1000, then sold to distributors, then they rent them out to cinemas.
- Independants can only afford 10 prints, and sell one to each city.
- 3D or subtitles cost more.
- When prints are finished with, just get stored.

Prints and advertising
-Specialised films
- Smaller and more independant films, prints roughly 10.
- Shown in the UK for 6 months ish.
- Mainstream films
- Over 200 prints made.
- Sent to places like Vue and Odeon.
- Press materials, posters and trailers etc.
- Press release and interviews only with trusted press elements.
- Standard cinema posters in UK is 30x40 quad format.
- Posters most effective form of advertising.
- Advertising campaigns start with editorials, interviews and reviews in popular magazines
- Most advertising takes up 50% of a films budget.
- Large distributors have their own communication and PR so releases are properly addressed.
- Final method is the pre-release. Makes a "buzz" about a film.
- Previous uses teasers for viewers from the press.

Marketing
- Digital distribution- practice of providing content in a digital format.
- Advantages- Cheaper.
- Easier to send online, rather than transporting.
- Less budget on prints.
- More distribution.
- Being used in China and Brazil.
- Better for future of cinema.

Film Marketing
- Released on the day when not many other films come out.
- Avoids releasing at the same time as similar genre film.
- Getting harder as roughly 10 new films each week.
- Once release date is set, then plan the threatrical release.

Vertical Intergration
- Technique that international film companys use.
- A big film produced by (eg.) Working Title with mother company Universal. Don't need to sell to distributors.
- Basically, keeping it inhouse.