Exhibition Marketing

Exhibition of film- The exhibitor sells the experience of the film
E.g.- 3D
- Offers, Orange Wednesdays
- HD
- Big screen, surround sound
- Dark, no distractions

1) Why is digitial exhibtion important for the development of the UK film industry?

Because digital exhibition only costs one tenth of the current reels and prints format of film distribution, it would mean that film producers could spend more of their budget on sending their films to more and more territories than they can currently. This means more people will see the film, and especially for the smaller films, it means they will get more money back from ticket sales and various others things.

2) The UK film council want to make non-mainstream films accessible in 3 ways, what are they?

- Improving access, 240 digital screens showing non-mainstream films in the UK.
- Raising awareness, prints and advertising fund provides £4 million every year to help promote films.
- Increasing information, www.findanyfilm.com, can buy, rent or download loads of films.

3) Differences between mainstream and indepedant?

Mainstream films generally have bigger audiences than indepedant, because they spend a lot more on advertising and promoting their films, so they reach a bigger audience and more people go to see the film.

4)What new technologies are exhibitors currently having to take into account? Consider technologies used in the cinemas and technologies used at home.

They are having to consider things like the arrival of digital distribution, which means they can export their films in a faster cheaper way. Also, in peoples homes they are having to cater for things such the arrival of Blu-ray, and high definition TV's, which means that the format of the film has to change to match these technologies. Also, producers can re-release older classic films, like all the Disney films, which have been digitallly remastered, which means they can be sold all over again without creating any new film.