Age- 15- 30 can be higher if they interested.
Background- Aimed more at an emo crowd, or gothic.
Occupation- Middle class, due to area used in film, middle class area.
Gender- Mostly male, but might appeal to females as well.
Likes- Supernatural films, vampire gothic themes, rock music.
Dislikes- Romance related themes, happy endings, rap music.
Ambitions- Adventurous type.
Musical Preferences- Rock music, indie and related kinds.
Looks Up To/ Idolizes- Rock bands, twilight books.
Media Habits- Interested in programs like Dr Who, Blood Ties, Charmed, True Blood, and Merlin. Doesn’t have to be a regular cinema goer to be interested, appeals to wider audience. Likes genres like thriller, supernatural and action.
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